Teach your AI the method once. Every chat after that follows it.

Do this

1. Download the pack and unzip it.The red button on the left. You get a folder called landing-page-pack: 00-paste-into-project-instructions.txt and seven guide files, 01-avatar.md to 07-tech-stack.md.
2. Make a Project, named after your startup.Claude: claude.ai, Projects, Create project. ChatGPT: chatgpt.com, Projects, New project.
3. Upload 01-avatar.md to 07-tech-stack.md to the Project.Claude: Project knowledge, then +. ChatGPT: Add files.
4. Paste the instructions into the Project's instructions box.Copy the block below (it is the same as 00-paste-into-project-instructions.txt). Claude: Set project instructions. ChatGPT: the Project menu, Instructions. You fill in the brief at the bottom in steps 2 and 3.
5. Start a chat in the Project. Check it read the files.

The instructions to paste

You help me build a landing page for my startup and get my first real people.

Before every answer, read the seven files in this project:
- 01-avatar.md: who the page is for
- 02-promise-and-headline.md: what the page says
- 03-the-ask.md: the one button and the form
- 04-page-playbook.md: how the page is built and how it looks
- 05-launch-checklist.md: what must be true before "done"
- 06-count-and-follow-up.md: what to do after it is online
- 07-tech-stack.md: the tools, and the code the page must contain

Rules:
1. Follow the files. Do not swap in your own ideas.
2. Sixth-grade English. Short words. Short lines. One idea per line. No jargon. No em dashes.
3. Use the words in my brief. Never invent quotes, numbers, prices, reviews, logos or features.
4. If my brief is missing something you need, ask me one question. Do not guess.
5. When you build the page, make one file called index.html with the CSS inside it. Then check it against 05-launch-checklist.md and show pass or fail for each line.

My brief (fill this in, change it any time):
- My idea in one line:
- Who it is for (one person, name and situation):
- The moment it hurts (when exactly):
- What they do about it today, and what it costs:
- Their words for the problem (copied exactly, or marked "guess"):
- Their worry about trying something new:
- How I answer that worry (only if true):
- Where I can reach people like them this week:
- What they get (the result, not the product):
- How it works, in one line:
- Who I am, and why I started:
- Any real proof (a number I counted, a quote I have permission to use):
- My photos (file names, and what each one shows):
- The one thing to do now (the button):
- What happens after they press:
- Tally form link:
- GA4 measurement ID (G-...):

Your first message in the Project

In five lines, what do you now know about building a landing page?

A stranger should know who it is for and what they get, in 5 seconds.

Do this

1. Ask your AI for three avatars.Three different people who have the problem.

   Give me three avatars for my idea: [one line about your idea].

2. Pick one. Keep the other two for later.Pick someone who already does something about the problem, and who you can reach this week. Name one real person who fits.
3. Fill the top of your brief.In the Project instructions: who, the moment it hurts, what they do today, their words, their worry and how you answer it, where to reach them.
4. Ask for headlines.

   Write 10 headlines for my avatar. Pick the best one and tell me why.

5. Run the 5-second test.Show your headline and the line under it to someone who has never heard your idea. After 5 seconds ask: What is it? Who is it for? What do I do now?

One button. It goes to one form. Every lead lands in a Google Sheet by itself.

Pick your lead capture method

Finish this sentence honestly: "Pressing this button will ___." If you cannot, change the method. Every method uses the same Tally form, so every lead lands in one sheet.

Do this

1. Make the Tally form at tally.so.Title repeats the offer. Two steps: one easy question, then a Page break, then name and number. Add a Hidden fields block: utm_source, utm_medium, avatar. Button text: "Next" on step 1, your button words on step 2.
2. Write the thank-you step.Say it worked. Say who will contact them and when. Ask one open question.
3. Connect the Google Sheet.In Tally: Integrations, Google Sheets, new spreadsheet. Add two columns on the right: What they said and Next step.
4. Make a GA4 property.analytics.google.com, Admin, Create property, add a Web stream. Copy the Measurement ID (G-...). Then Admin, Key events: add lead_click and generate_lead.
5. Put the Tally link and the G- ID in your brief.Add ?avatar=A to the end of the Tally link.

Your brief plus the method makes a page that passes the test. Then put it online.

Do this

1. Ask your AI to build it.It builds one file, then checks it against the launch checklist.

   Build my landing page.

2. Fix what fails. Fill every [placeholder] with something real.Take photos on your phone. No photo of the product yet? Make one with ChatGPT or Gemini. Never a made-up person: the "who built it" photo is the real you.
3. Want a different look? Show it a page you like.Take a screenshot of a page you like. Upload it in the chat.

   Use this look. Keep my words and the page order.

4. Get the file onto your laptop.Claude: open the file it made, then Download. ChatGPT: copy the code, paste it into VS Code, save as index.html. Put index.html and your photos in a new folder named after your startup. Open index.html to check it.
5. Put it online with Cloudflare Pages.dash.cloudflare.com, sign up free. Workers & Pages, Create application. Under Pages: Get started, Drag and drop your files. Name it after your startup. Drop in the folder. Deploy site.
6. Press your own button.Open your link with ?utm_source=test on the end. The form opens on top of the page. Send it. Check the new row in the sheet and your visit in GA4 Realtime.
7. Do the two tests the AI cannot do.Stand two metres back: can you read the headline and find the button? Then the 5-second test with someone new.

To change the page later

Ask the AI for the change. Get the new file. In Cloudflare: open your project, Create deployment, drag the folder again.

Real people, by name. Praise counts as zero. A time, a name or money counts.

Do this

1. Name 4 or 5 real people who fit your avatar.Not your best friend. People who have the problem.
2. Ask about the last time, before you show anything.Never ask "Would you use it?" Everyone says yes.

   Hi Aina, quick question. When did you last do your laundry? How did it go?

3. Then send your link and offer a next step with a date.Use a different link per place: ?utm_source=hostel, ?utm_source=class.

   Thanks, that helps. You said "[their words]". I'm testing a fix: [link]. This Thursday I'll pick up 3 bags at 6pm and bring them back by 10pm, free. Want one of the 3?

4. Reply to every lead the same day, by name.No answer? One reminder. Then mark it "no". Write what they said in the sheet.
5. Count your page funnel every week.Visitors (GA4), opened the form (Tally, Insights, Visits), leads (the sheet, or GA4 generate_lead), said yes (Next step column). Leads divided by visitors is your conversion rate. Under 100 visitors, say it as names: "2 of 5 sent it".

Ask your AI

Here is what people said: [paste]. Sort it into facts, praise, promises, requests and worries. Where is the biggest drop in my funnel, and what should I fix first?

The method comes from Oli Gardner (Conversion-Centered Design), Joanna Wiebe (Copyhackers), Rob Fitzpatrick (The Mom Test), Bob Moesta (jobs to be done), April Dunford (Obviously Awesome), Joseph Sugarman, Drew Eric Whitman (Cashvertising), Masterson and Forde (Great Leads), Michael Aagaard, and Adam Wathan and Steve Schoger (Refactoring UI). The full rules are in the pack.

Faisal Hourani builds AI systems and automations for businesses. faisalhourani.com